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Agencies, what's your social media strategy? [tutorial]

by Steff Green on Apr 21, 2015 in Agencies & Creatives

Image via Tom Fishbourne

As an agency, even if social media is not your prime platform for gaining clients, you still need to be on it. No one is going to take a branding, marketing or web agency seriously if they aren’t using social media. That means you’re going to have to cultivate a social media following, whether you like it or not.

You have a lot of freedom to dictate your own social media strategy. Think about how you want to use social media. Many agencies use it as an industry “watercooler”, using their social media accounts to share content and inspiration with other creative professionals. Others - especially those who focus on work for a specific niche - focus on business and branding advice for that industry. Others will use social media to promote the personal brand of the company founder.

A good social media account can help bring you brand recognition, raise your profile within the industry, and bring in more clients. In this article we have a look at how agencies can use different social media platforms:


How to handle the haters: Deal with negative social media feedback like a pro

by Monica Shepherd on Apr 20, 2015 in Small Business Tips

I had a bad experience recently with a telco service provider, or should I say, a lack-of-service provider. The ensuing experience with their customer support team to try and resolve the issue was even worse. So I did what I had never done before - I tweeted about it.

Taking to social media to vent my frustrations as a ‘keyboard warrior’ was, for me, a last resort. I would prefer to give a company the opportunity to resolve an issue directly, rather than play the social shaming game. But, frustrated by their lack of assistance, I knew that one way to quickly get attention would be to share it with the masses. It worked. They were on it practically immediately to try and douse any further flare-ups from me. I’m fairly certain they have a whole team purely dedicated to dealing with situations like this, but as a small business, you likely don’t have that luxury.


WorkflowMax User Stories: How Buildology Manages Communication Quickly and Efficiently

by Chirag Ahuja on Apr 17, 2015 in User Stories

User Stories is a series offering practical examples of how WorkflowMax customers have implemented our platform to improve specific business operations, from project management to invoicing and beyond.


How to Create Agency Content that Drives Business

by Chirag Ahuja on Apr 16, 2015 in Agencies & Creatives

Companies that blog 15 or more times per month get 5 times more traffic than companies that don’t blog.” 

Companies that increase blogging from 3-5 times per month to 6-8 times per month almost double their leads.” 

Source: HubSpot’s Marketing Benchmark report

Blog_GraphicWhile these stats are good reasons for your agency to launch and maintain a blog, it’s important to point out that publishing content for content’s sake is not going to drive qualified traffic and leads to your site.

This is why an essential pre-step to any blogging initiative is an editorial calendar. For agencies, this calendar should include topics that unite your areas of expertise with buyer persona pain points.


Are your best brand champions sitting just down the hall?

by Russ Fradin on Apr 15, 2015 in Small Business Tips

With the digital age in full swing, it’s no surprise that your employees’ personal and professional lives are becoming more and more intertwined. When employees aren’t taking calls on their smartphones, they’re tweeting about the latest trends.

Couple that with the fact that employees are a trusted source of company information, and you’ve got an amazing opportunity on your hands — a new marketing channel that can potentially connect with millions of consumers.

It makes sense: The best brand advocates are people who know a lot about a company and care about what happens to it. Your trusted employees certainly fit that bill, and by empowering them to be brand advocates, you’ll be able to expand your company reach, drive revenue, and create long-lasting bonds.


These ARE the Droids You Are Looking For: Funny Demotivational Posters for your Office

by Steff Green on Apr 14, 2015 in Small Business Tips

Last week, we posted a page of inspirational motivational posters for the office. Today, I’ve hunted the internet for a range of funny, snarky demotivational posters - you may not want these on the wall, but you’ll definitely get a giggle about some of these funny (and often true) ideas.


Builders - is it time to implement job management software in your construction business?

by Monica Shepherd on Apr 13, 2015 in Technology (The Cloud, etc.), Job/Project Management, Building & Construction

A recent survey from Software Advice, a company that helps construction software buyers find the right vendor(s), has offered insight into the preferences and pain points of prospective buyers who are seeking to implement a new software system in their construction business.

The survey analysed the responses of 250 participants in order to better understand what software features are influencing their purchasing decisions in 2015. You can take a look at the full report here, but I’ve put together a summary of its results which may help you understand the benefits of investing in software, and guide you through the process of finding a solution that works for your construction firm.


Tip of the Week: Automatically populate leads from your website in WorkflowMax

by Monica Shepherd on Apr 10, 2015 in WorkflowMax Customers (Tips, etc.)

Have you wondered how you can better streamline your business' lead capture process? With a clever WorkflowMax add-on, Formbasic, you can collect data on your website and send it directly to WorkflowMax lead manager, which will then carry through your entire sales process.

To help give you a better understanding of the benefits and features of how Formbasic and WorkflowMax work together, we spoke to Matthew Peng, director of Business Continuum, a certified WorkflowMax set-up partner based in Victoria, Australia helping customers get the most out of their cloud software solutions.



3 Tips to Streamline Monthly Invoice Management

by Chirag Ahuja on Apr 10, 2015 in Agencies & Creatives

Invoices are a necessary evil. It’s what your agency needs to get paid!

As your agency’s financial manager, ownership of this monthly responsibility falls to you. Commonly, this assignment breaks down into a variety of smaller tasks, including: 

  • Tracking down everyone’s hours.
  • Keeping track of variable hourly rates.
  • Recording job expenses. 

Compiling all of these numbers together at the end of each project can be a tedious task. This is particularly true if a technology system that connects timesheets and job costs for key invoice insights is not part of your invoice management process. 

Consider the following tips for simple, tech-savvy and collaborative invoice processes that make this ongoing task that much easier.


5 things to consider before planning your accounting website

by Michelle Polglase on Apr 8, 2015 in Accountants & Bookkeepers

We talk to accountants and bookkeepers globally about their website requirements every day. Each one is seeking to maximise their website investment, but is often unsure as to the best way to go about it. Where do you start? What are the most important factors to consider?

If you’re about to embark on a new website build or an overhaul of your existing site, it pays to consider a few things - things that will pay dividends in the long run - before you get underway.

Here is what we believe to be the 5 most important considerations in getting a return on your website investment:

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