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IT Companies: 5 Services You Can Offer To Increase Profit

by Steff Green on Sep 17, 2014 in IT Services & Consulting

As an IT company, you might feel like you’ve hit a wall when it comes to building profit. You can only raise your hourly rate so high, and you don’t want to expand the team, so how do you continue to grow the company?

It requires a bit of imagination, but there are plenty of additional services your firm could offer that demand a higher price point. Here are just five ideas for your IT company:

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How These Two Agencies Tackle Client Onboarding

by Steff Green on Sep 16, 2014 in Agencies & Creatives

So you’ve got a new client, now what? That’s the question we’ve been tackling over the last couple of weeks in a series of articles about agency onboarding.

In my first post, we addressed the vital question, What Is Client Onboarding, Anyway? We’ve got an awesome, totally FREE downloadable guide to onboarding called the New Client Kickoff Playbook. Next, our guest writer, Jami Oetting from AgencyPost, talked about the 5 Key Elements of an Effective Onboarding Process. Then, Monica dived into the 7 Biggest Client Onboarding Mistakes You Could Be Making, and how you might go about fixing them, and she also tackled onboarding from the client perspective, looking at 5 Things Creative Agencies Are Dying To Tell You At Kickoff. And this week another guest, James Blumer from the Businessology Agency Podcast, offered up part one of his Guide to Implementing Onboarding at Your Agency.

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Guide to Implementing Onboarding At Your Agency

by Jason Blumer on Sep 13, 2014 in Agencies & Creatives

What if I told you about a process you could implement in your agency that would increase trust with your customers, allow you to lead them and assert your high value? There is such a process and many are implementing it to the benefit of their agencies and their customers. It's called Onboarding.

Known by other names such as Strategic Client Section, onboarding does the great work of aligning your agency with a customer before you begin your work.

We've been discussing the power of onboarding on my podcast, The Businessology Show (sponsored by WorkflowMax). This theme originated from the software product industry, as technology companies sought more deliberate and effective ways to onboard their customers to use their product. Building processes around this important topic increased the customer lifetime value of customers trying out the software vendor's products.

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8 Agency Awards Opportunities You Shouldn’t Miss

by Chirag Ahuja on Sep 12, 2014 in Agencies & Creatives

Working at an agency means you have the opportunity to learn about (and work with) companies in a variety of different industries. The tradeoff, however, is the extensive elbow grease that goes into every project.

That’s why you deserve some recognition after a successful campaign. Not just a happy email from the client or a high-five from your boss—but a real pat on the back. Seriously, you deserve to feel like Jennifer Lawrence accepting her Oscar (minus the falling-up-the-stairs part).

Yes, award nominations can be a bit pricey, and yes, it sometimes takes hard work and brainpower to pull off a winning entry. So what’s the point of submitting a nomination besides a potential glimpse of stardom, and extra publicity for your agency and client account?

Well, this exposure makes you a hot commodity. Clients want to work with you, and competitors want to be you. It also helps attract top talent. No one wants to leave their career to go work for Plain Jane and Associates (Sorry, Jane).

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Agencies: The 7 Biggest Client Onboarding Mistakes You Could Be Making and How to Fix Them

by Monica Shepherd on Sep 11, 2014 in Agencies & Creatives

Your onboarding process is a critical part of your client experience. It sets the foundation on which you can build strong - or shaky - client relationships for your agency.

Here are the 7 biggest client onboarding mistakes you could be making - and how you can avoid them before you head down that slippery slope of client dissatisfaction:

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The WorkflowMax Partner Program Gets a Facelift; Updates and Changes

by Tim Dowling on Sep 10, 2014 in IT Services & Consulting, Accountants & Bookkeepers, WorkflowMax Customers (Tips, etc.), WorkflowMax Updates

Late last year the team got together and conducted a review of our partner program. We discussed the effectiveness of the program at length, interviewed some of our current partners and locked ourselves away for a good period of time to think about how to make the program better for everyone involved. 

Out of this review came the need to align our partner program more closely to the core businesses of our partners. For example, if you are an accountant, how can we help give you the training and tools to provide better business advisory to your clients?

What we decided to do was split our Partner program so we can provide tailored content and training to our business advisors and different, specific content to our IT professional partners. 

“That’s cool,” I hear you say, “But where does my company fit in?” We have a quick explanation for you below.

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Funding Your Small Business – What are Your Options?

by Steff Green on Sep 9, 2014 in Small Business Tips

According to Business Insider, in the US alone, 543,000 new businesses are launched every single month. Sadly, less than half of those companies will still be operating five years later.

The scary truth is that starting out in business is tough. Only the strongest survive. And one of the biggest indicators of future success is how prepared you are going in. Do you have a business plan? Do you have a marketing strategy? Have you drawn up a profit forecast? And, most importantly, do you have the funds needed to invest in getting the business started the RIGHT way?

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7 Engineers who Influenced Our Everyday Way of Life

by Monica Shepherd on Sep 8, 2014 in Engineers

Living in a world surrounded by technology, we are inclined to take for granted just how easy it is to complete many mundane, everyday tasks.

But take a look around you. An engineer has played an important role in shaping the environment you live in - from the building you’re sitting in and the road you took to get there to the device you’re reading this article on and the plastic water bottle you’re sipping from as you do so.

So, here are 7 engineers whose inventions have influenced our everyday way of life and made our modern-day lifestyle possible. If it wasn’t for these guys, we wouldn’t be able to...

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5 Things Small Businesses can learn from Inbound Marketing, Second Edition

by Steff Green on Sep 5, 2014 in Architects, Agencies & Creatives, IT Services & Consulting, WorkflowMax Customers (Tips, etc.)

Recently, hubspot founders Brian Halligan and Dharmesh Shah have revised their popular book, Inbound Marketing: Attract, Engage and Delight Customers Online. The new book is available now through Amazon and other retailers.

I’ve had a chance to read through the revised edition, and I think the authors have done a great job of demystifying inbound techniques for small businesses, as well as clearing away some of the outdated techniques and platforms.

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How To Efficiently Manage Projects at Your Agency

by Chirag Ahuja on Sep 5, 2014 in Agencies & Creatives, WorkflowMax Customers (Tips, etc.)

Many agencies often waste valuable time sifting through various systems and even duplicating work. Communication is key to managing an account team, but this goal is often difficult without a set system in place.

According to the Project Management Institute, “Highly effective communicators are more likely to deliver projects on time (71 percent versus 37 percent) and within budget (76 percent versus 48 percent).” That’s a pretty big deal. 

Account managers often discuss their struggles trying to keep track of projects while also balancing the management of their account teams. To help solve this common issue, consider implementing a comprehensive project management system to help streamline your day-to-day operations.

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