In just over 16 years Dow Design has established itself as a
leading innovator in Branding and Design excellence throughout
Australasia. Dow specialises in developing and rejuvenating
brands to become category leading companies. Julie Sowter,
head of operations and finance at Dow Design, sums up the core
values of Dow, "Collaboration, connection, and emotion means
results. Emotion changes everything, from business confidence to
product loyalty."
"When customers work with Dow they have come to expect
emotionally compelling design that connects and resonates with
consumers. Our senior design and management team ensure a focus on
clarity of message and simplicity of idea, with proven sales
results for our customers," continues Julie.
Managing complex branding projects for major New Zealand and
Australian brands requires Dow to have robust solutions in place.
"We used the 'Ontrac' project management system from 2000
until 2009 when Manux Solutions announced they would no longer
be supporting the software. We were then forced to look at an
alternative job management system that would suit our
requirements," explains Julie.
"We did trial several systems before discovering WorkflowMax,
and it was a clear winner for us. I loved the flexibility of it
being web-based so we can connect anywhere in the world 24x7, it is
reasonably priced compared to many of its competitors, and it very
successfully trialled to suit the needs of Dow Design."
"WorkflowMax has greatly benefited our business by the increased
transparency on projects and being able to instantly see, in a user
friendly and intuitive format, how a project is tracking. It
is so much easier for our designers and artwork team to monitor
hours throughout a job."
"Our client service team love the little warnings when time is
about to go over. The clean interface and user friendly layouts
have made it simple to use for everyone, with everything generally
loading really quickly. Lastly, the support from the WorkflowMax
team is fantastic and the responsive developers are regularly
providing software updates and improvements adding new
tools and features," concludes Julie.
