Faster than a viral youtube video...
....More powerful than the entire creative suite...
Fierce enough to conquer impossibly-tight deadlines in a single bound…
While you might not wear a cape, a mask, or spandex—you do possess the superhuman strength and stealth only an agency superhero can understand.
As an agency professional, you’re no stranger to the tango of questions that accompany your job description. Most people don’t even understand what you do for a living—despite the infinite amount of times you’ve outlined your daily tasks.
Next time, make the explanation a littler easier on yourself: Tell everyone you’re basically a superhero—because, well, it’s the truth. If they have any subsequent questions, share this post with them.
5 Superhero Traits of Agency Professionals
1. You’re on a constant mission to prove your value.
As an agency professional you’ve grown accustomed to the constant uphill battle to defend your team, you agency’s value, and your work.
When your team does a good job, the client is thrilled. However, that enthusiasm is sometimes short-lived when your recent “win” doesn’t instantly translate into sales. The Average Joe might scoff and complain at the effort needed to effectively translate their value to the client, but a real superhero fights back with their most powerful tool: data. Use data from available reporting technologies to help define goals and KPIs, and help manage expectations.
2. You master the balancing act of client work.
The beautiful thing about working at an agency is never being bored. That’s a nice way of saying you’re constantly bombarded with additional client and agency to-dos, to the point that it sometimes feels as though you’ve lost your ability to breathe…or forgotten what food tastes like…or believe the world has fallen into perpetual darkness.
Every agency has its downtime—the glorious few days where you can actually eat dinner during dinnertime. The non-downtime (aka, basically every day) requires agility and discipline to accomplish your laundry list of to-dos. You have to find a balance among every client, and adjust your attention span so each client feels as though they are your one and only priority. Not an easy task, but one that a seasoned professional has learned to master.
3. You navigate the jungle of external coordination.
Unless your agency is a one-stop shop, you likely have to coordinate projects with other agencies—many not of your choosing. And in many ways, these outside contractors turn out to be your arch nemesis, and even the Bizzaro to your Superman.
To complete your projects as efficiently as possible, you muster the strength to throw on a smile and get the job done. The printing vendor messed up your expensive order? Not a problem. The reporter misquoted your client? Piece of cake. The trade show booth is half the size you originally ordered? You can handle it. You’re an agency pro, so you know how to stay calm, cool and collected until you clock out.
4. You often operate with zero sleep.
Whether you’re staffing a conference, roped into a last minute project, or just have a client with completely unrealistic expectations, you’ve become accustomed to pulling all-nighters.
While you may not be a robot, you’ve learned to operate like one. During your busiest times you’ve forgotten what a weekend is, and are now on a first-name basis with the Saturday evening security guard. You drink coffee more than water, and cherish the invention of free Wi-Fi at the nearest café. Sleep is for quitters, and you’re anything but that.
5. You magically turn any work surface into a picnic table.
Lunch break? What is the meaning of this foreign word? The only break you’re aware of is a coffee break, and you’ve narrowed that down to an impressive 43 seconds.
When you work at an agency, your desk often becomes your breakfast table, your lunch table and your dinner table—multipurpose for the multitasker. When you’re under extremely tight deadlines (or bogged down by excessive admin work) you may even forget to eat, but you’ve learned to assign a reminder for yourself. Even superheroes need to eat.
While your superhero powers and years of experience have helped you master the art of agency life, there are tools you should consider to make your life a tad bit easier. Think about it: Wonder Woman has her lasso, Batman has his belt, Spiderman has his webs, and Ironman has his suit. You need your own weapon of choice to take your powers to the next level.
Stay savvy, smart and swift, agency superhero.
What tools do you use to amplify your superhero powers? Share your tips in our comments section below.
- Anders Ruff Custom Designs via Flickr
- Russ via Flickr
- Steve Baker via Flickr
- Frank Kelly via Flickr
- Donnie Ray Jones via Flickr
- slgckgc via Flickr