Image from Tom Fishbourne.
Businesses of all shapes and sizes are engaging with core audiences through content creation and distribution. Blog posts (like this one), email and social media are just a few of the channels that have become commonplace to share quick tips, product insights and company messages.
In fact, according to a 2015 B2B content marketing trends report conducted by the Content Marketing Institute (@CMIContent) and MarketingProfs (@MarketingProfs), 70% of B2B marketers are creating more content than they did one year ago.
But while abundantly present, these initiatives are often implemented without a strategy in place.
The same study cites that 38% of B2B marketers do not have a dedicated content marketing team—or have plans to implement one any time soon—and only 21% of B2B marketers feel they are successful at tracking the success of their content marketing efforts in a key performance areas, such as:
- Increased brand awareness (for individual and/or company participants)
- Core audience education
- Customer retention
- General engagement
- Lead generation
- Thought-leadership positioning
Plan Ahead for Content Marketing ROI
WorkflowMax is excited to sponsor a virtual event that will teach companies (like yours) how to use content to make a bigger impact on overall business operations.
Hosted by the American Marketing Association (@AMA_Marketing) and headlined by Content Marketing Institute’s Joe Pulizzi (@joepulizzi) and author/entrepreneur Michael Fleischner (@mfleischner), Content Marketing: Set the Stage for a Winning Strategy will teach attendees:
- How to develop a strong content marketing strategy.
- Ways to align content with the needs of target audiences.
- Tips to optimize content for search engines.
- Methods to measure the success of content marketing campaigns.
We invite you to join us on February 17 as we spend an afternoon exploring all things content!