Do you get stumped for fresh content ideas when it’s time to write blog copy for your architecture practice’s website?
Coming up with ideas for your content calendar doesn’t actually have to be a challenge! Take some inspiration from the 10 topic ideas below, and then distribute the posts among your team to make your blogging workload a little easier to manage.
1. Report on industry events
Have you attended any trade events recently? Or been to hear any industry leaders speak? Perhaps you’ve even travelled to an international conference and come back with some insight and new ideas. Why not write up a post (or a series) with your key learnings or takeaways from these events or particular presenters. Don’t be afraid to rock the boat a little too and throw in a different perspective.
2. Case studies
Showcase your creative talents by highlighting a few recent projects you have been working on. Demonstrate how you were able to solve particular design issues or challenges in order to deliver a solution that your client loved! You could also include details about the different tools, systems or processes that your firm uses to ensure a smooth-running project for your clients.
What’s happening around the world in architecture? What innovations do you think the next year will feature in design? Write about the latest trends in architecture, interiors and construction and the impact this might have on residential or commercial building design.
Do you often hear some misguided assumptions from your clients? Do you think that you could set the facts straight on a few things? Debunk a few of the common myths and mysteries about working with an architect or the design process.
5. Common questions
Similar to the point above, keep a record of some of the most common questions you receive from clients or stakeholders when they engage your services. Answer their biggest concerns in a series of posts so they know what to expect when working with you, and also what will be expected of them!
6. Tips from the pros
What insider tips can you give away? Designing a new build is often something that is extremely personal to your clients, and they love to feel a part of the whole process. Give away some small suggestions for improving the use of space or design tricks that might inspire them to make some changes to their own home.
7. Behind the scenes insight
Go behind the scenes on some interesting projects - follow the ups, downs, challenges and successes from the perspective of both the architect and the client. Be sure to include plenty of photos and even some video interviews. You could also carry out interviews with your own team, or the different companies that you partner with through your work about their role in the process.
8. Write a list
When you’re just not feeling very creative, a list blog post is the ultimate back up plan! There are no particular writing talents required here, just a bit of research. Come up with an interesting list; for example, 10 most bizarre home builds, 20 most remote houses, top 50 creative commercial spaces, 10 Amazing Architectural Achievements of the Ancient World or 25 Architecturally Fascinating Tiny Homes and Spaces. Just get creative!
9. Awesome architectural creations
You have no end of inspiration for this type of blog post. Pick an architectural creation - from modern to historical, classic to quirky - and write about its design, features, the build process, and what design elements have influenced your own work. Check out this list of 25 Architecture Blogs for Design Inspiration which curate a depth of architectural ingenuity and design innovation.
10. Your source of inspiration
Where do you find inspiration for your design work? For example, is there a certain era, country, designer, magazine, blog or environment that has had an impact on you? And how does this manifest in your work? Chances are, no two people are going to have exactly the same response, so seek answers from each of the architects at your practice.
Remember: creating high quality, engaging content for your website is critical for optimising your site for search engine results, bringing new leads to your site, and also for boosting your image as a thought leader in your industry, so make it a priority in your marketing plan to keep your blog updated regularly!
Have you been inspired to get writing? Get your editorial calendar organised now!