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Monica Shepherd

Posts by Monica Shepherd

Monica is a marketing copywriter for WorkflowMax, creating content for the website, blogs and ebooks. Having run a copywriting business helping a wide range of businesses create stand-out marketing and website content, she has a thorough understanding of the challenges business owners face. By sharing this insight at WorkflowMax she can continue to follow her passion for helping small businesses punch above their weight.

Engineers, Is It Time For A Brand Refresh?

Image plays a big part in how the quality of our services is perceived. That’s a reality. So in the same way that it’s important to update your wardrobe or try out a new hairstyle to keep your look...

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4 Reasons Why You Under Billed Your Client—And How to Avoid Doing It Again

As you pull together timesheets reports to invoice a client for your agency’s stellar work, you note that actual hours are well beyond what you originally forecasted and quoted. With the work done...

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What Are You Worth? 5 Fundamentals of Agency Pricing

One of the hardest decisions when setting up your agency is deciding on how to price your services. Too high and you risk pricing yourself out of your target customer’s range; too low and you won’t...

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You’ve Decided To Raise Your Rates - Now How Do You Tell Your Clients?

As your experience and expertise grows, there inevitably comes a time when you decide you want to raise your rates to better reflect the value of your services. The tricky part - letting your clients...

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101 Engineering Quotes from the Minds of Innovators

Throughout history, there have been many notable engineers and inventors who have changed the way we live through their creations and innovations. As an engineer, you’ve likely taken inspiration...

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A Business Owner’s Guide to Creating Powerful Vision and Mission Statements

With the entire New Year stretching out before us, it’s time to start thinking about what we want from the year ahead. As a business owner, this means thinking not just about what you want to achieve...

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10 New Year’s Resolutions Accountants and Bookkeepers Need to Keep This Year

The ball dropped on New Year’s Eve, and swaying along to Auld Lang Syne you raised your glass and made a toast to some well-intentioned resolutions. Perhaps to work less.. run more... get to bed...

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Avoid a Financial Hangover this Christmas With These Business Accounting Tips

For retailers, this is the time of year that their tills really start ringing, but as a service business, you might find that things are starting to slow. No doubt you will also be bracing yourself...

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10 Wonderful and Weird Christmas Gift Ideas for the Engineer in Your Life

My brother was barely through primary school when he picked up a heater and a screwdriver and asked mum if he could take it apart to see how it worked. Christmas presents were easy back then - a box...

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10 Cool and Coveted Christmas Gifts for Agency Creatives

We all have that creative friend, colleague or client who always looks fabulous, is one step ahead of the latest tech trends, and has impeccable taste when it comes to choosing home decor. Finding a...

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