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Gaining new clients is a big challenge for any start-up business. You strive desperately to get your name out there and attract them with expensive marketing, branding and advertising.
But this sucks up so much energy you fail to keep those hard-won clients for long. And having a poor client retention rate - that’s like trying to fill a leaky bucket. Do you pour water in faster? Or do you focus on patching up the hole?
In Chapter 6 we discuss:
1 – What is customer retention?
Your customer retention rate is the percentage of paying customers your business keeps over a period of time.2 – Why is client retention so important?
Research suggests that losing a few key customers could cripple your company, but a small increase in your customer retention rate – even just by 5% – can dramatically increase your profits by 25% to 95%. This means if you want to grow a sustainable business, you need to focus your efforts on customer retention.
3 – Effective customer retention strategies
What are some client retention strategies you can implement in your business? Find out how to calculate your current retention rate, develop a customer retention plan through 9 proven steps! Bonus: Learn to measure customer sentiment 4 different ways.
4 – How to show your clients appreciation
Don’t neglect your clients! Stand out from competition with these 10 out of the box ideas to show your clients some love.
5 – Building a customer oriented culture
Get tips on developing a high-energy culture that motivates and rallies your employees, as well as top down initiatives you can to implement to make your business a customer retention engine.
6 – Closing the loop: client testimonials
Set yourself up for success by ensuring you’re “closing the loop” with every project or client, i.e. sharing your client’s successes! Find out how to capture your client’s story in the form of case studies and testimonials, including actionable tips on what makes a great customer story!
Packed with marketing knowledge and actionable advice, the ENTIRE Ultimate Guide To Client Management is now available!
View the entire book here!
We’re featuring quotes from experts & thought leaders in our Ultimate Guide to Client Management. If you have significant experience in the area of client management, and would like to contribute to upcoming chapters, please email: email@example.com