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Creatives – Here's What You Need To Know – Aug 11-18

This week has been full of moving and shaking, and I'm not just talking about Wellington. Agencies and creatives all over the world are doing amazing things – and I thought I'd share a few with you.




If you have any fascinating links, projects and stories to share, don’t forget to share it with us it using the #workflowmaxroundup tag on twitter! And you can read more fantastic advice and inspiration for creative industries on the WorkflowMax Blog.

1. This is an absolute must-read. Maria Popova discusses advertising legend David Ogilvy's timeless principles of creative management.


2. In local news, #stoptheGCSEbill is a crowd-sourced campaign against the bill enabling the GCSE to spy without warrants. The campaign – which allowed pledgers to submit a photograph of themselves to be used in the campaign – has surpassed its funding goal, allowing the campaign to expand it's reach to other centres and gain wider support.


3. Artist Lauren White unveiled the exhibition "Found" – a series of never-before-exhibited photographs from an early Rolling Stones tour in 1965. The images are candid and exceptionally intimate. White found the photographs at a flea market in California - “A guy who runs one of the stands called me over because I “looked like I would like rock ‘n’ roll” – and he was right.I don’t know what was lost in translation, however. He obviously didn’t know what he had. To tell the truth, I didn’t either.”

4. Facebook has just launched a new ad platform – and it is the most highly targeted advertising format ever. Ever. Over on Convince and Convert, Chris Sukornyk shoots the breeze over exactly why the Ad Exchange FBX is so remarkable.


5. The Book of Cities is a series of infographics created by Edgard Barbosa that explore the ebb and flow of famous cities in works of fiction. “Books of Cities measures the quantity of books, written in the English language, that refers to 10 major cities in the world between 1800 and 2000 … it gives an overall idea of the amount of literature produced in each era about the same city.”

6. Toby Ruckert wrote an excellent series of 10 articles about startups. In his last piece in the series, Startup building blocks: Clients and Charging, he talks about the freemium model and some of his thoughts on charging models for startups.

7. Search Engine Watch brings us this super-handy list of 25 Things to Test Before Your Site Goes Live.

8. You Don't Manage a Start-Up Agency: You Ride It. Truth.


9. Molly Crabapple, the artist who sketched the Occupy WallStreet movement, has signed a book deal to write and illustrate her memoir. Called Drawing Blood, the book will cover Crabapple's remarkable life, from her days as a naked model and artist-in-residence at the infamous nightclub The Box, to her visit to Guantanamo Bay, as one of only three artists who've been allowed inside the walls.


10. The House Turned Inside Out is an ambitious art project by artist Martin Papcún where an entire house was turned inside out to reveal the internal facades.

That's all from me - what are you inspired by this week?

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Steff Green
Steff Green is one of WorkflowMax's resident wordsmiths, writing everything from website pages to blog posts, ebooks, emails and everything in between. Steff is also an award-winning author, with several fantasy novels available on Amazon. When she’s not writing up a storm, Steff lives on a lifestyle block with her musician husband, two cantankerous cats, several sheep and chickens and her medieval sword collection.

Steff Green