A post was recently made on the
Marketing Profs website lamenting the lack of software available for "Small" ad
agencies. The company in question had some very basic requirements, the proviso
being that the investment needed should be inline with what a small agency can
Luckily for us one of our first
Australian customers was reviewing the blog and took the time to answer:
majority charge excessive licence fees, setup fees and - for some - hourly
training fees, which just make it too expensive for the average small
The best - by far - that I found, from a functional and
affordability perspective, was WorkflowMax. (see www.workflowmax.com)
It is comparable to Creative Manager, without being overloaded
with functions that the average agency wouldn't use. It even links in to
your accounting program."
That sort of advertising money
just can't buy and resulted in a number of new sales for us!