I love the Christmas message we received from one of our customers, it read "2009 will be fantastic! BTW, we are not participating in the proposed "recession" next year." I appreciate the optimism and fully intend to follow Vaughan's lead. However, speaking with some of our other customers things are starting to bite, in the Architectural industry especially.
When profits shrink and times get tough businesses look at ways in which to reduce costs. The smart implementation of IT can help revitalize your business, providing you insights into how you are working, where you are making money and where you are losing money. Getting real time visibility over your business process and streamlining your day to day tasks will ensure you maximize your profit potential where the pickings are slim.
Take a look at this recent article by Brett Roberts in the NZ Herald.
In the past 6 months I have met countless small business owners who have sadly invested their hard earned cash in expensive technology solutions that either do not meet their requirements or are exceptionally over priced for the functionality they offer. I have walked into offices that are running job management solutions that offer less functionality than WorkflowMax yet are costing small businesses fifteen times more than what they would pay to use WorkflowMax. These businesses are only too happy to jump across to WorkflowMax as they incredulously ask "How can you be so cheap?"
The answer lies in volume.
As a web application our customer base extends globally. There is no shortage of customers who are looking for high-quality, easy to use, functional software at a fraction of the cost that they are forced to pay with installed applications. And SME’s really like the no capital outlay, “pay as you go” monthly subscriptions.
Make your IT investment work for you to increase your businesses efficiency when times are lean.