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Xero announces future plans for WorkflowMax

After much consideration Xero has decided to retire WorkflowMax on 26 June 2024.  This means from this date WorkflowMax will no longer be available. And, from today (23 March 2023), no new WorkflowMax trials will be able to be started.

As much as we’d love to focus all our efforts on WorkflowMax, and add all the new features and functionality our customers are seeking, the reality is we can’t do everything and sometimes we need to make difficult decisions like this as we prioritise our efforts as a business to help us meet customer expectations. 

This isn’t a decision that has been made lightly, nor does it have any reflection on how much the product has been used over the years.

A future solution

Instead of us simply retiring the product next year, we explored a number of options for our customers when considering the future of WorkflowMax.

I’m pleased to share that BlueRock, a tech-led business advisory firm, has commenced plans to offer a product with similar functionality to Xero’s WorkflowMax. BlueRock intends to make its solution available to customers in early 2024 as an alternate job management solution for them. BlueRock is a long-time WorkflowMax partner, having implemented customers on WorkflowMax over the past 8 years. As part of the brand acquisition, BlueRock will take over the WorkflowMax name, to be known as WorkflowMax by BlueRock.

It will be entirely up to existing customers to choose the right solution that meets their needs, and existing WorkflowMax customers will not automatically be migrated to the new WorkflowMax product. BlueRock intends to develop a conversion tool to help support the transition of existing WorkflowMax subscribers, should they choose to go to WorkflowMax by BlueRock. Xero will have an ongoing revenue share arrangement with BlueRock in connection with WorkflowMax by BlueRock. 

Once released, WorkflowMax by BlueRock will be available in the Xero App Store, alongside other solutions that may suit your future needs. 

What do WorkflowMax customers need to do?

We hope that by letting you know well in advance before we retire Xero's WorkflowMax product, it will allow you the time you need to consider your next step that suits your specific needs - whether that be WorkflowMax by BlueRock or another solution. 

We’re committed to maintaining the current experience for existing customers up until the date of retirement of the product on 26 June 2024. 

While this was a difficult decision to make, it was made lighter knowing BlueRock has commenced plans to offer a solution with similar functionality to Xero’s WorkflowMax. 

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Rachael Powell
I am responsible for Xero’s global sales, marketing, communications, and customer functions globally. Throughout my career I have held leadership positions in marketing, sales and HR, predominantly in digital and technology companies.

Rachael Powell