A well-designed website should showcase your brand, tell your business story and confirm your professional credibility. It’s interesting then, that investing in good website design is still so often undervalued by many accounting firms.
Think of an architecturally designed house - it still serves the same basic shelter function as any house. However, having a design theme and creating a space with attention to every detail undoubtedly delivers a big ‘WOW’ factor to visitors, and sets you apart from every other house on the street.
Website design is much more than just choosing a great hero image for your homepage. It involves careful consideration of details, from the page layout and paragraph widths, to the way content is structured to GRAB your attention. Investing in this attention to detail on every page can give your website that architectural distinction - which implies professionalism in all aspects of your business.
Word-of-mouth still rules, but...
Word-of-mouth referrals are still the most effective way to win new clients, but when hearing about an accounting practice, the next step for your potential lead is usually a search online - often from a smartphone. You can only make a first impression once, and an outdated or mobile-unfriendly website can be damaging to your brand if visitors are not able to easily access information about your business.
Of course, in this increasingly connected online world, word-of-mouth referrals are not geographically limited. Therefore, a professional online presence is essential to confirm your business credibility and act as your sales pitch in the absence of a face-to-face meeting. Consistency in design, from brochureware to social media profiles, also sets you up for success as an easily recognisable, professional company.
Marvin Galang from accounting firm, DoubleRule.com, says that investing in a well-designed website sends the right message to his potential customers. “You wouldn’t believe the number of testimonials we’ve received saying “We’re only going with you guys because we love your website.” Crazy huh, that they trust us with their accounting needs because of our website,” Marvin says.
Design-led lead generation
A design-led website should offer an easily navigable structure that gets your clients to the information they need quickly, with as few clicks as possible. We also recommend a dynamic and engaging homepage with defined ‘Call to Actions’, such as the option to download an eBook. This encourages visitors to enter their email address or other details in order to access the resources. It’s a simple way to grow your database and to generate business leads by contacting them with further resources and information about your services.
Designers are the architects who work with you to create a customised website that showcases your brand to full effect. Attention to detail can give your brand that extra polish for a truly competitive advantage!