Ah marketing - the bane of many business owners’ calendars. We’ve got to do it, but it takes precious time and resources away from what we really love doing - which is working with our clients.
By learning to do marketing in a smart way, and to create low-cost strategies with results you can measure, you can actually cut down on the time spent marketing, and focus on the techniques that WORK for your business. And one of the best ways to learn about what is and isn’t working in marketing is to read marketing blogs. You get all the information you need in blog-sized chunks, and you’re able to access the top marketing minds without having to pay them thousands in consulting fees.
Everyone is calling themselves a “marketing guru” these days, so how do you know who is a marketing master and who is just a con? Well, you could start by checking out some of the blogs on this list. We’ve compiled 25 of the most awesome, most informative, most entertaining business marketing blogs for you to enjoy:
Without further ado, here are 25 of the best marketing blogs on the internet right now:
If you want some honest, detailled marketing advice with a dose of youth and vitality, then ViperChill is where you should be hanging out. The author, Glen, built his first website at age 15, sold one of his sites at age 20 for a five-figure fee, and at age 22 is travelling the world talking about online marketing. So, he’s pretty awesome, and so is his blog.
2. Firepole Marketing
Ready to connect, engage and inspire? Then you want to be reading the Firepole Marketing blog? This marketing company has a unique voice and a great way of breaking down marketing concepts for us lay-folk, and with a range of different voices and media (blog posts, video, podcasts, cartoons), there’s always something interesting to digest. With great case studies and pop culture references aplenty, this blog is a fun tool for learning how to do business in a new way.
3. Marketing Eye
Founder Mellissah Smith launched Marketing Eye more than two decades ago, and it’s still one of Australia’s (if not the world’s) best small marketing firms. Like the company, the Marketing Eye blog focuses on creative, innovative approaches to marketing. Browse more than 400 articles on communication, branding, lead generation, public relations and social media. I guarantee you’ll learn something new.
4. PR In Your Pyjamas
Aside from having one of the coolest blog names ever, PR in Your Pyjamas teaches business owners how to do publicity with clout and style. Elena Verle is the founder of Cross Border Communications, and her dedication to her craft comes though on her articles. Designed to provide a complete DIY PR resource for cash-strapped businesses, you’ll find everything you need to get a media feature or put together a press kit.
5. Social Media Examiner
If you’ve been reading any of our articles about social media for different industries (such as architects and agencies), and you’re keen to learn more about getting the most out of social, then you need to be reading Social Media Examiner. This blog is the place for in-depth tutorials, social news, and new ideas on how to use social as a SME.
Scott Stratten believes that doing business is all about relationships. As one of the top influencers in the industry, he’s getting remarkable results for his clients through his sometimes unconventional techniques. His blog, Unmarketing, is all about teaching business owners how to create relationships with prospects, clients and with each other. It’s powerful, awesome stuff.
7. Duct Tape Marketing
John Jantsch has been called the World’s Most Practical Small Business Expert for consistently delivering real-world, proven small business marketing ideas and strategies. John’s blog, Duct Tape Marketing, teaches low-cost marketing tactics that will perform miracles and hold your business together (just like duct tape).
8. Get Busy Media
The title of this blog may sound like a bad adult film, but Get Busy Media is turning heads in the small business world (without baring too much skin!) The Get Busy blog is all about helping small, local and startup businesses to improve their marketing and operations. The entire team is comprised of young, enthusiastic professionals excited about technology and what it can do for small businesses.
9. B2B Marketing Insider
The must-read blog for business consultants, commercial lawyers, and anyone marketing services to the business community, B2B Marketing Insider will teach you how to win leads and influence people. Created by Michael Brenner, who has been working in leadership, marketing and sales for more than 20 years, you will find loads of valuable studies and tips in the archives of this blog.
10. Hubspot Blog
If you want to know more about inbound marketing, go straight to the source - Hubspot is an inbound marketing machine, and their blogisn’t just a useful source of tips and tricks for businesses (especially agencies) to perfect their inbound strategies, it is a perfect example of putting those tools into practice.
The inclusion of Copyblogger on any “best blogs” list is so common, it’s practically a cliche. Since 2006 Brian Clark and his team have been teaching people how to create killer online content, whether that’s website pages, blog posts, social media and everything in between. If you’re revamping your website copy or struggling to think of ideas for your company’s blog, then this is the site you should turn to first.
12. Kuno Creative
Kuno Creative are an inbound marketing studio, and their blog reflects their love of all things online. You’ll find marketing contents from a range of perspectives, from designers to developers to content writers to brand managers - all written in a simple, down-to-earth tone that’ll make you feel like these guys want to be your friend as well as fix your marketing woes. A really great up-and-coming blog that will soon be a force to be reckoned with.
13. Buffer Blog
Buffer is a cool app that allows you to schedule social media updates in advance, and some other cool things besides. On the Buffer Blog you’ll find science-based facts about buyer behaviour and psychology alongside advanced content strategy tips and case studies from cool brands. Buffer are definitely redefining what cool, engaging content means, and they are a great example of content marketing done right.
14. Damn, I Wish I’d Thought of That
Andy Sernovitz’s blog focuses on awesome and unconventional marketing ideas and the results they gain. Damn I Wish I’d Thought of That is basically a selection of case studies of some of the coolest campaigns brands have created in the last few years. After each news item or case study he gives a lesson you can learn about business or marketing. I get his newsletter and it’s awesome.
If your business is blogging, then you’re going to want to be reading Problogger - the premiere blog about blogging (yes, that is totally meta). Started by Darren Rowse back in 2002, the blog now boasts several articles a week by various staff writer and guest bloggers on everything from generating content ideas to managing blog SEO and creating residual blogging income.
In 2004, Moz started as a SEO consultancy, and have transformed the way companies approach search engines. From their in-depth blog to their online community to their clever apps, these guys know how to get your business notice. A lot of what Moz publish will be a bit complex for the average SME, but their thorough guides to various onpage and offpage techniques will talk you through the basics.
17. Project Socialise
Have you ever thought about marketing as creating a community? Well, Project Socialise is here to teach you about the world of community-based marketing. Many of their articles include detailed case studies to illustrate different techniques and platforms - which is something only a few blogs do well. I really enjoy this fresh face on the marketing scene.
18. Attention-Getting Marketing
Gail Oliver is a marketing consultant for SMEs. Her blog is a breath of fresh air in the business marketing niche, and it’s easy to see why she’s snapped up so many awards for her content. Come to Attention-Getting Marketing for friendly, down-to-earth advice and a positive, upbeat attitude toward business and life.
19. Sparring Mind
After reading their tagline, “Weekly insights on being a little more awesome”, how can you not want to dig deeper into Sparring Mind? Look no further than this gem of a site for tips on productivity, human behavior, forming good habits, and creative work. While this blog isn’t strictly all about marketing, it does contain many principles and many more wonders that will help you get the most out of your marketing efforts.
PR is a vital part of any business’ marketing strategy, and Spin Sucks is the blog that will set your media strategy straight and help you understand how PR, inbound, social media and other marketing fit together. This is the official blog of Arment Dietrich PR, and offers a platform for a range of experts to wax lyrical about various aspects of marketing and small business, often with a dash of quirky humour.
21. Convince & Convert
Convince & Convert does what it says it does - it teaches you how to convince leads of your awesomeness and convert those leads into clients. As digital marketing advisors, the blog serves as a knowledge-base of marketing tips, tricks and industry news. What I love about this blog is the way information is presented simply, without pretense. I don’t have to wade through paragraphs of scene-setting “story” in order to get the information I need.
Stats-driven marketing and conversion advice from the team at unbounce, who specialise in products to create high-converting landing pages without internal bottlenecks. On the Unbounce blog you’ll see lots of case studies, examples, graphs, and facts and figures. Unbounce demystify conversions with science and data.
23. Influencer Marketing
Influencers are high-impact people who can affect (“influence”) a brand’s ability to get noticed. Using influencers has become a vital part of marketing - especially online, where a tweet or a share can make or break a brand. Influencer Marketing is a voice for authenticity, humour and sensible practices when it comes to dealing with influencers.
24. Adobe Digital Marketing Blog
If you’re in a creative field, you’re probably chained to Adobe products for the majority of your work day. The Adobe Digital Marketing Blog is a treasure-trove of useful hacks, tips and ideas on how to use those products to the best of their ability. The blog focuses on creative marketing and data-driven metrics for business. A fantastic community of creatives, developers and other adobe users frequently post and comment, making the Adobe blog a great place to hang out online.
25. WorkflowMax Blog
Well, you didn’t expect us to create a list about business marketing and not include our own blog, did you? On the WorkflowMax blog we focus on actionable tips and advice for SME’s in service industries, from creative agencies to architects, business consultants to builders. We try to keep things simple, with cover a range of topics, from online marketing to creating a great conference package.
What marketing blogs are you reading? Can you recommend any that aren’t on this list?