Growth is the easy part. Attracting and retaining a profitable client base is the real challenge for agencies. As the demand for digital services increases, many agencies are forging new paths to reduce client churn and increase profit margins.
Paul Roetzer, founder and CEO of inbound marketing agency PR 20/20, will join WorkflowMax in presenting “The Profitable Agency: How to Attract, Retain and Grow a Profitable Client Base” on January 27 (United States); January 28 (Australia/New Zealand).
Register for the free webinar to learn how new services, streamlined internal processes, alternative pricing structures, and the right tech infrastructure can help maximize your agency’s profits in the new era of marketing services.
How to Attract, Retain and Grow a Profitable Client Base
According to a report from Capgemini Consulting, “90% of companies lack necessary digital skills in the key areas of social media, mobile, internal social networks, process automation, and performance monitoring and analysis.”
Marketing is moving at a rapidly accelerating pace, with no signs of slowing down. Businesses and marketers across industries are struggling to keep up. This presents tremendous opportunity for agencies capable of providing needed skillsets.
But in order to lead clients into the future of marketing, agencies must be headed there themselves. In addition to keeping pace with evolving marketing strategies and disciplines, digital agencies must challenge old assumptions about agency operations, tech infrastructure and client services.
Join Us on January 27 (United States); January 28 (Australia/New Zealand)
To learn how to optimize your agency for sustainable revenue and greater profit margins, join PR 20/20’s Paul Roetzer and me on Tuesday, January 27 at 4:00 p.m. EST (January 28 at 10:00 a.m. NZT).
The webinar will cover:
- The reasons behind talent, tech, strategy and performance gaps in modern marketing departments.
- What service areas present the greatest opportunities for growth for digital agencies.
- Common reasons for churn—and why the client and the agency could both be to blame.
- 15 ways to maximize agency profits.
- The role of cloud-based solutions in creating an efficient and scalable agency tech infrastructure.
Founder and CEO, PR 20/20
Paul started PR 20/20 in November 2005 after seven years at a traditional PR and marketing firm. He is the author of The Marketing Agency Blueprint (Wiley, 2012) and The Marketing Performance Blueprint (Wiley, 2014); creator of Marketing Score and Marketing Agency Insider; and a graduate of Ohio University's E.W. Scripps School of Journalism.
Head of Marketing, WorkflowMax
Chirag is the head of marketing at WorkflowMax—a cloud-based agency management software used by thousands of marketing and advertising agencies worldwide. Every day he strives to educate business owners on how to improve their business operations. Chirag loves listening to techno music, reading Vedic scriptures, leading teams, building relationships, and discussing the big questions in life.
What strategies have you tried to decrease churn and increase profit margins at your agency?
Image Credit: peddhapati via Flickr Creative Commons