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The Top 25 Must-Read Blogs For Agencies

As an agency owner, account manager or creative director, you might be hard-pressed to find the time to read and enjoy blogs. Between the work of managing your agency, networking with other creatives, and dealing with your clients, the idea of reading agency-related blogs for fun seems terrifying.

Yet, agency blogs can be a great source of ideas and inspiration, as well as enabling you to stay up-to-date with the industry through bite-size chunks of information. By reading, retweeting and commenting on agency and industry blogs, you can network online in a fraction of the time it takes to set up a lunch meeting.

With so many agency blogs to choose from, how do you know which are worth reading? Never fear, we've compiled this handy list of 25 of the best blogs in the industry – browse through this list and see how many you want to add to your reader!

Industry News Blogs

Industry news blogs follow what's happening in the advertising, marketing, digital and media worlds. Often written by a number of contributors working for a variety of different agencies, industry news blogs aim to bring you the breaking stories you need to know.

1. The Agency Post

agency post

An interactive publication for PR, advertising and marketing agencies and professionals, the Agency Post updates several times weekly on the latest information and news. Staffed with a team of contributors from a variety of different backgrounds – from the automotive industry to mobile marketing – the aim of the publication is to equip professionals on every rung of the agency ladder to drive customer value and reap the rewards.

Awesome articles: Advertising's Peter Pan Syndrome, Is WOM the new Online – Offline?

2. Beyond Madison Avenue

beyond madison avenue

This trendy, of-the-moment advertising industry blog focuses on the challenges and opportunities in advertising today. Created by the team at talentzoo.com, an online portal for matching advertising professionals with jobs, Beyond Madison Avenue has been going strong for a long time now and hosts a range of contributors. Short, sharp and snappy, this is easy-to-digest news to enjoy over your morning coffee.

Awesome articles: Print is Here to Stay, The Point of Advertising

3. Stoppress


Stoppress collects news, views and interviews in the advertising, creative and digital industries in New Zealand. Some talented writers give the site a meticulous and irreverent style, and they work hard to go beyond the surface in a piece, digging behind the news to find the real stories. The clean design and upbeat attitude make this an enjoyable site to browse, even for those outside the kiwi industry.

Awesome articles: NZTA and Clems call on the experts, humorously highlight the danger of "naughty cigarettes" and driving, 100% Pure Geek.

4. Adage

advertising age

The premier news site for agencies all over the world. Adage is the New York Times of the advertising industry – a variety of columns covering agencies big and small, interviews, creativity … and everything in between. With several different ways to subscribe and read the mind-boggling amount of content (including print and digital subscriptions, smartphone apps, and website content), you can choose to read as much or as little as you like.

Awesome articles: What Agencies can Learn from Rock Stars, Which is Better for Agency Talent – Giant Holding Companies or Independent Shops?

5. Digiday


Seeking to be an authority on digital media, marketing and advertising, Digiday has built up a steady following through their proliferation of high-quality content. They don't publish as much as some of the other sites, but everything they do publish contains astute observations and in-depth reporting.

Awesome articles: The Agency Role in Start-Up Growth, Agency Names Decoded.

6. Marketing Agency Insider

marketing agency insider

Considered "the hub for a more open and collaborative agency ecosystem", Marketing Agency Insider bridges the gap between industry news-site and agency management blueprint. Developed by Paul Roetzer, author of The Marketing Agency Blueprint, and run by PR20/20, a Cleveland-based inbound marketing agency, the blog offers expert advice and news commentary from within the industry.

Awesome Articles: How Content Marketing is Evolving the PR Agency, How Agencies can engage with Millennials on Their Turf

Client Relations and Agency Management Blogs

Agency management blogs offer advice for those who run agencies on best business practices and client relations. They might be written by management professionals or those with years of experience in agencies, and are you go-to-resource if you want to streamline your processes or improve your business.

7. WorkflowMax Blog

Workflow Max

That's us! We haven't been around as many of these other sites, but we're working hard to create a valuable resource for decision-makers in agencies across a variety of industries on the WorkflowMax Blog. Our speciality is project management, but with a creative team we're publishing content on a variety of agency management topics.

Awesome articles: How to Get Your Client On Board with Creative Ideas, How to Land More Clients at Your Agency.

8. Fuelling New Business

fueling new business

The blog of Michael Gass, author, speaker and business consultant for agencies across the world. Fuelling New Business is pretty much a must-read blog if you want business development tips for agencies. Michael really knows his stuff, and his blog is always a fascinating mix of content – advice, inspiration and success stories.

Awesome Articles: The Barkley Agency Finds a Niche in Marketing to Millennials, Why You Need Content for Ad Agency New Business.

9. Central Desktop

Central Desktop

The Central Desktop blog deals with agency management, client relations and collaboration topics in an informative and interesting way. Their aim is to help all kinds of creative and inventive people work together in new and exciting ways. The blog has a special category just for agencies and, while it isn't updated as much as some of the other blogs, it is an excellent resource for agency relations.

Awesome articles: Does Your Agency Have a Disaster Recovery Plan?, 5 Things Agencies do to Cost Themselves New Business.

10. Function Point

Function Point

Creative workflow management for agencies is the name of the game on the FunctionPoint blog. The Function Point team want to help you run your agency as efficiently as possible, so they endeavour to give you all the tools you need in one place. If you want to learn more about productivity, staff management and cloud computing in an agency environment, then you should be reading this blog.

Awesome articles: 7 Steps for Submitting Agency Awards Applications, Two Potential Problems when Agencies Work with Freelancers.

Top Agency Blogs

These blogs are from actual agencies - both big and small - and are often used to showcase the work the agency is doing or to foster good relationships with potential clients. The agency might interview staff or have members of the creative team contribute articles or provide commentary on industry news.

11. DDB Blog

DDB Blog

DDB is a global agency with offices in several countries. On the DDB blog they rope in top professional from their company and others to share their insights into the marketing and advertising industry, as well as showcasing some of the more unique and fascinating projects undertaken by DDB. This is an excellent example of how an agency blog can be used for marketing, community interaction and networking.

Awesome articles: No, No, No, No, No, No, No, Yes, Sundaes on Tuesdays Starts the Summer Off on a Sweet Note.

12. The Richards Group Blog

The Richards Blog

Another global agency, The Richards Group blog, with a vastly different approach to blogging. This blog features personal stories, tips, concepts and ideas from the agency's global team. Dripping with personality, this is a devilishly addictive blog about branding, marketing and creativity.

Awesome articles: How to Market Yourself for a Marketing Position, The Growth of Screens.

13. The Marketing Arm Blog

marketing arm blog

The Marketing Arm Blog is all about branding and why it's awesome. They use a lot of real-world examples to demystify branding and explain concepts, and there's a real sense of cultural and technological awareness.

Awesome Articles: Breaking traditional Models of Corporate Branding, Mobile Impact on Promotional Marketing.

14. Jack 101

Screen shot 2013-08-24 at 5.12.12 PM

Jack Morton is a global agency specialising in brand awareness and experience. They've worked with companies like Walmart, FIFA World Cup, and Nike, so they are definitely considered influencers in the branding niche. The Jack 101 blog focuses on little snippets of news, views and fascinating facts about branding and engagement. This is short, sharp and sweet as.

Awesome Articles: As a Matter of Fact, the World Does Revolve Around Me, Meet John.

15. Core + Construct

core + construct

The Core + Construct blog is maintained by the McGarry Bowen agency. The dialogue is very open and exploratory – the contributors talk a lot about concepts, ideas and insights, and how to apply these to the digital world. What I like about this blog is the way many authors address how certain technologies, ideas and concepts have an impact outside the agency world.

Awesome articles: Will You Wear Glass?, How Digital Technology Transforms the world of Online Education.

16. wehaveablog


The blog of AMP Agency, who have some very unique ideas to share with the world. A huge focus of the wehaveablog content is on generating and measuring results, which is imperative in the digital world. The AMP Agency motto seems to be "don't fight the future" and they are embracing digital strategy with open arms.

Awesome Articles: Tips To Effective Event Management, What is Responsive and Adaptive Web Design?

17. The Middle Finger Project

The Middle Finger Project

The blog of copywriting and social media agency by the same name, The Middle Finger Project is a frank and sarcastic lead-generation machine. Ash Ambridge, agency director and the dominant voice on this blog, oozes sass from her core. If you want to learn more about whipping your copy into shape will laughing your ass off, this is the blog to read.

Awesome articles: Tired of Being Told to Differentiate Yourself?, 23 Reasons Working for Yourself Will Drive You to Drink.

18. Mixed Nuts

mixed nuts

Masters of humour and subtlety, the team being the Mixed Nuts blog are the Marketing Support Inc. agency. These guys know how to write interesting, humorous and persuasive content, while also giving insight into their agency's creative processes and the industry as a whole.

Awesome articles: How to Decapitate and Castrate a CIA General, Adventures in Stock Photography: History.

19. BrandAids

Screen shot 2013-08-24 at 6.02.28 PM

Killian Branding's blog BrandAids is, quite simply, awesome. A pinch of humour, a dash of controversy, stirred in with a bowlful of brand initiatives. Every time I read this blog I come away with a new factoid or thinking about an old idea in a new way.

Awesome Articles: Big Grey Blobs: What Can We Do About Text?, Page 1 SERP guarantees you … nothing.

20. Lunchmeat Underpants

lunchmeat underpants

Lunchmeat Underpants is the agency blog of Denver's Sukle Advertising & Design. Image-and-video heavy, this is an agency that would rather show than tell about its innovative approach to content and engagement. This is an excellent example of how an agency can use content curation, rather than relying solely on content creation, in the forefront of their online marketing strategy.

Awesome articles: How to make a hipster logo, Beer labels in motion.

21. Creativity Unbound

Screen shot 2013-08-24 at 6.19.36 PM

Creativity Unbound is where Edward Boches (professor of advertising and chief innovation officer at Mullen agency) explores new ways to engage, inspire and motivate consumers – when they're the ones who are really in control. Edward's enthusiasm and genuine love of advertising shines through in every word he writes – and his blog is simply a joy to read.

Awesome Articles: Rejected by the PR World for Being an Ad Guy, We Need Clients to Demand More Women in Business.

22. The Ad Contrarian

ad contrarian

Bob Hoffman is The Ad Contrarian. Bob's book, 101 Contrarian Ideas About Advertising, is a number 1 Amazon bestseller. Bob is also an astute and often hilarious blogger, giving a weekly commentary on the ad industry, interesting news items, and basically anything that catches his attention.

Awesome Articles: TV Dying? More Alive Than Ever, Beware of Narratives.

23. Inside Rizen Creative

Rizen Creative blog

What I like about the Inside Rizen Creative blog is that instead of focusing on industry news and views, it gives us a glimpse behind-the-scenes at the Rizen Creative agency. From pizza outings to creative challenges, the blog presents the Rizen team as quirky, creative, and hardworking – just the team you want to work on your campaign.

Awesome Articles: Nathan's Story, New Perspective.

24. Be Almighty Blog

Screen shot 2013-08-24 at 6.38.20 PM

The Be Almighty team hail from Boston, and their blog is an essential read for me every week. Their content focuses on their agency, with profiles of client projects and hilarious stories from around the office. Their WeekEND feature rounds up some of the coolest content from around the web, as well as spam emails received in the office and funny facts about historical events occurring that week.

Awesome Articles: An Uplifting Tale of Copywriting, weekEND: May 20-24.

25. Made By Many

Screen shot 2013-08-24 at 6.49.26 PM

Software design, business strategy and web development agency Made by Many have a unique concept – they've made their blog the focal point of their website. Each staff member writes posts, which are identified by cartoon images of their portraits. Articles echo the variety of voices and experiences on the team. The Made by Many blog is one of the best examples of an agency blog that is generating results.

Awesome Articles: How to Make the Right Product, The Ultimate Skinner-Box: Candy Crush Saga.

What are your favourite agency blogs? Have we left any essential reads off the list?


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Steff Green
Steff Green is one of WorkflowMax's resident wordsmiths, writing everything from website pages to blog posts, ebooks, emails and everything in between. Steff is also an award-winning author, with several fantasy novels available on Amazon. When she’s not writing up a storm, Steff lives on a lifestyle block with her musician husband, two cantankerous cats, several sheep and chickens and her medieval sword collection.

Steff Green

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