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3 Management Lessons from the Worst TV and Movie Bosses

by Chirag Ahuja on Oct 31, 2014

Many of us—whether intentional or not—model ourselves after those we see on television and in movies. We often identify with a character, and use their responses to situations to help shape our own views of the world and how we react to it.

For example, how many of us haven’t tried to parent like Heathcliff Huxtable, stay cool under pressure like Han Solo, or be as careful with sharp objects as Edward Scissorhands?

Well, this can be a double-edged sword, as some of the most entertaining onscreen personalities have less than favorable real-life personalities.

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10 Top Tips For Using Hashtags to Promote Your #SmallBusiness

by Monica Shepherd on Oct 30, 2014 in Small Business Tips

You’ve probably spotted them popping up in online conversations everywhere. They’ve even started to infiltrate their way into offline media, including billboards, packaging and branding. And it’s now not uncommon to hear them facetiously dropped into casual speech. Yes, the humble hashtag has quickly risen from simply being a neglected telephone key to carrying a weight of semantic responsibility.

So what purpose do they serve? Here is a brief Hashtag 101 for you social media newbies, as well as 10 hashtag strategies you can use to start promoting your small business online.

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Ten Tools and Tips for Working from the Great Pyramids in Egypt

by Steff Green on Oct 29, 2014 in Technology (The Cloud, etc.), Small Business Tips

One of the huge advantages of moving to a cloud-based job/project management system like WorkflowMax is the fact that you are no longer tied to your desk - you can work from anwyere in the world and still keep up-to-date with your business.

We’re celebrating that fact here on the blog by creating a series of articles demonstrating all the tools and tips you need to work from anywhere in the world … absolutely anywhere. We’ve already covered working from the beach, working from the ski slopes, and working from the Amazon jungle. Today we’re going to talk about working from one of the most popular tourist destinations in the world: Egypt - home of the great pyramids.

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Improve your business profile with 10 tips for gaining online reviews

by Steff Green on Oct 28, 2014 in Small Business Tips

“Welcome to a new era of marketing and service, in which your brand is defined by those who experience it.” - Brian Solis, social-media expert

How often are you trying to choose a book to read, or a movie to watch, and you find yourself perusing the reviews to help you make up your mind? We rely on reviews to help us gauge popular opinion on media, goods and services. After all, if 100 people all like something, chances are high we’re going to like it too.

When it comes to your business, reviews are an important part of your marketing. Reviews lend legitimacy to your company, as people see that others are enjoying your products/serivces, they will want to experience them. Adding text from reviews to your website or product packaging also helps demonstrate the awesomeness of your product.

But how do you get these mysterious reviews? Unlike other forms of advertising, it’s not as simple as paying some money to buy an ad. You have to wait for your customers to decide to review you … or do you?

Here are 10 tips to help you jumpstart the process of getting reviews.

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Engineers, Is It Time For A Brand Refresh?

by Monica Shepherd on Oct 27, 2014 in Engineers

Image plays a big part in how the quality of our services is perceived. That’s a reality. So in the same way that it’s important to update your wardrobe or try out a new hairstyle to keep your look professional and modern, it’s necessary to give your business a regular once-over too.

I’m not talking a total overhaul here - attempting to reposition your business is a whole other ball game altogether. But just some minor revisions can help rescue your brand’s integrity, infuse new energy into a tired looking brand, ensure your business remains current in a competitive global environment and potentially help you reach new customers.

How do you know your brand needs a refresh? Here are 5 tell-tale signs that it’s time for a spruce up:

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20 Questions to Tell if Excel is Holding Your Small Business Back

by Chirag Ahuja on Oct 24, 2014 in Small Business Tips

In many ways, Microsoft Excel has become a pillar of most businesses. Since its inception in 1985, Excel has become THE spreadsheet technology used to run nearly all aspects of many businesses. Companies rely on it for everything—from accounting and financial forecasts to managing who’s in charge of bringing what to the next potluck.

But with the advent of cloud-based technologies built to streamline and optimize all types of business processes, is Excel holding your small business back? Could a shift away from Excel save time and money, improve data collection and reporting, make sure you get paid faster, and help grow your business?

The answer is “Absolutely.” To help you understand how much Excel is holding you back, we first need to define how over reliant on it you are. In order to figure this out, we’ve come up with a list of 20 questions, designed to measure your level of dependence on/obsession with Excel. If you can answer, “Yes” to three or more questions, then there’s a good chance a cloud-based, small-business management platform can pay dividends for your business.

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101 Engineering Quotes from the Minds of Innovators

by Monica Shepherd on Oct 23, 2014 in Engineers

Throughout history, there have been many notable engineers and inventors who have changed the way we live through their creations and innovations. As an engineer, you’ve likely taken inspiration along the way from the works and words of some of the industry’s greats.

Here is a selection of 101 quotes about engineering, some famous and some not-so, to make you laugh, inspire you and remind you of the contribution than engineers have made in shaping the world we live in today:

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4 Agency Billing Methods: Discover Which One Works for You!

by Steff Green on Oct 22, 2014 in Agencies & Creatives

On Oct 28-29th, we’re pleased to be hosting a FREE webinar for agency professionals. Hosted by Jason Blumer, a CPA for the creative industry and expert in agency business, and Gavin George, General Manager here at WorkflowMax, the webinar looks at how hourly billing might not be the best pricing method for your business - and offers a new model for you to consider.

Today, here’s a little teaser of what you can expect to learn.

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6 Clever Ways to Make Your Agency Stand Out

by Steff Green on Oct 21, 2014 in Agencies & Creatives

Meet Joe. Joe is developing a cool new product. Joe needs to work with a creative agency to perfect his product's branding and marketing.

Joe starts the hunt for an agency. What does he discover? Within his city alone there are hundreds of creative companies, each one with an impressive portfolio and a beautiful website and bubbly sales team. How does Joe choose which agency to use?

If you’re one of those agencies Joe is considering, how do you make your firm stand out from the pack? Here are some ideas:

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Architects: Write a Client-Clinching ‘About Us’ Page for Your Website

by Monica Shepherd on Oct 20, 2014 in Architects

Your About page is critical to strengthening your brand identity and creating a connection with potential customers. Think about it. Your customers are about to make potentially one of the biggest investments of their lives - building or renovating their home. They need to know that the person they are trusting with their home or business is the right architect for the job, and this is your chance to tell them why.

An unforgettable About page is more than just a biography and qualifications. The aim is connection. It should give insight into who you are and why you’re better than the rest.

There are no set rules about writing a memorable ‘About’ page, but there are a few things you should keep in mind when you’re writing yours.

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