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5 Unexpected Changes Your Agency Will Experience After Implementing Client Onboarding

by Jason Blumer on Oct 2, 2014 in Agencies & Creatives

Maybe you are picking up what I'm putting down. So be it. But implementing onboarding into your agency will force some changes on you that you need to be aware of. Onboarding is a strategic, mature move for an agency and thus must be done with intention and an understanding of your purpose as a company.

Here are 5 often unexpected changes that may surprise you as you implement onboarding into your service-based firm.

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What the U2/Apple Deal can teach you about agency pricing

by Steff Green on Oct 1, 2014 in Agencies & Creatives

In what has been called the largest music release of all time, U2’s new album, Songs of Innocence, magically appeared in every iTunes account on the planet following the band’s performance at the latest Apple product launch in Cupertino, Calif.

In order to release the album for free, Apple spent months negotiating the deal with the band, their label, Universal, and their manager, Guy Oseary. Apple paid the band a lump sum as royalty and committed to a $100 million dollar marketing campaign.

All this is alluded to in the conversation lead singer Bono had with Timothy Cook after U2’s performance at the Apple event. The pair chatted casually about how the album could be released on iTunes “in five minutes”. Cook said it would only be possible if the album was going for free.

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Tip of the Week: The Power of Custom Fields

by Maree Maxfield on Sep 30, 2014 in WorkflowMax Customers (Tips, etc.)

One of my favourite features of WorkflowMax is that you can create custom fields. What this means is that you can start to customise the system to exactly meet the needs of your business. You can then report on those fields using the Report Builder.

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How To Communicate Your Value to Agency Clients With Confidence

by Monica Shepherd on Sep 29, 2014 in Agencies & Creatives

I originally had the word ‘pricing’ in the title of this blog post instead of value. Then I decided that it was sending the wrong message. After all, pricing of your services is not just about cost, but is a number that represents the real value of the solution you provide your clients.

Therefore, your focus needs to be on communicating value, not price. This gives you an opportunity to influence your client’s perception of the value of your services, and should also allow you to discuss the actual financials of your pricing with transparency and confidence.

Start by understanding what value you offer your clients and then use the following tips to make communicating your value a natural part of your onboarding process.

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3 Questions All Growing Agencies Face—And Tips to Find the Answers

by Chirag Ahuja on Sep 26, 2014 in Agencies & Creatives

Early on in your agency, you likely wore a number of different hats, working tirelessly as finance officer, project manager, account support, business development lead and professional development supervisor.

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What Are You Worth? 5 Fundamentals of Agency Pricing

by Monica Shepherd on Sep 25, 2014 in Agencies & Creatives

One of the hardest decisions when setting up your agency is deciding on how to price your services - particularly if you’re not yet feeling completely confident in your capabilities. Too high and you risk pricing yourself out of your target customer’s range; too low and you won’t make any profit.

Because it is subjective, pricing a service is a lot more complex than pricing a product. And there is much more to it than simply deciding how much money you want to make.

Here are 5 pricing fundamentals to consider that will help you find that sweet spot between profit and client satisfaction:

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Ten Tools & Tips for Working in the Amazon Jungle

by Steff Green on Sep 24, 2014 in Architects, Agencies & Creatives, IT Services & Consulting, Technology (The Cloud, etc.), Job/Project Management, Engineers, Building & Construction

One of the things our clients love the most about WorkflowMax is the fact that, since it's cloud-based, you can be practically anywhere in the world and still be able to check in on your business.

We've been celebrating this fact with a series of articles on helping those business owners who are no longer chained to the office get out-and-about. In summer, you can work from the beach. And over the winter months you can work from a ski resort.

But what if you want a bit more adventure? What if your idea of a vacation is trekking through the jungle and finding rare and dangerous wildlife? Well, we reckon you're going to have no problem keeping tabs on your business.

Since both members of our writing team are off for adventures in Peru over the next year (Monica in just over a week's time, me in July next year), and the in 2012 the Amazon got the internet, we thought it was time we did a bit of research and figured out what one of our intrepid WorkflowMax customers would need to work in the jungle:

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How to Improve Revenue at your Agency Without Taking on More Clients

by Steff Green on Sep 23, 2014 in Agencies & Creatives

You’ve got a little creative agency, and it’s doing quite well. You’ve landed a few high profile clients, and your reputation in the community is growing. You’re even in line for a couple of awards this year.

Everything is great, except the money.

It’s not that the money isn’t flowing. It is. You’d just like more of it. I don’t blame you. I’d like more money flowing, too (hint, hint - boss!) But with an agency, there’s a danger to taking on more work to gain more profit - you risk overloading the team and needing to bring in new staff or freelancers to pick up the slack

In this article we look at ways to improve your agency’s revenue without simply taking on more clients:

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25 Architecture Blogs For Design Inspiration

by Monica Shepherd on Sep 22, 2014 in Architects

What’s the best thing about architecture blogs? You barely have to do any reading. Filled with images that transcend words, there is so much visual inspiration to be found on the web without having to do much searching yourself.

There is a strong selection of well-known architecture and design blogs, but if you dig a little deeper you can come across some less publicised blogs too which also curate a depth of architectural ingenuity and design innovation.

From the awe-inspiring to the enviable, get lost in the creative constructions featured on these 25 awesome architectural blogs:

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7 Reasons Your Agency Needs More Than a Project Management System

by Chirag Ahuja on Sep 19, 2014 in Agencies & Creatives

An essential piece to any agency is a project management system. It is used by your professionals to assign tasks, share messages, track milestones, collaborate with team members and keep clients up-to-date.

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