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5 Tips to Overcome Creative Slumps at Your Agency

In an ideal world, we would have the magical ability to turn our creative superpowers on and off whenever we wanted. Unfortunately, most of us live in the real world and have to initiate a manhunt when our creativity takes a hike.

In a previous post, I offered 11 practical ways to power through creativity blocks based on my own experiences on how I regain inspiration when I feel drained. In this post, I wanted to offer five more tips that have helped me bring back my creativity, and quickly move on with the rest of my to-do list. Hope this helps whenever you’re in a creative slump!

5 Tips to Inspire Creativity

1. Start by jotting ideas down on paper.

 This may sound unproductive in today’s digitally-obsessed world, but sometimes writing your ideas on paper will help you better visualize everything that is on your mind. This process of “laying everything out on the table” can help you link ideas together, brainstorm additional concepts and (eventually) develop a creative masterpiece.

So, when you’re stuck in a rut, grab a pen and paper and start jotting down ideas. You’ll be surprised where this small exercise might lead!

2. Go for a walk.

There’s a reason why you might see people pacing in their offices when trying to drum up creative ideas.

According to a recent study by Stanford University researchers, walking (either indoors or outdoors) helps improve creativity. In fact, the study found that “the creative output increased by an average of 60 percent when the person was walking.”

If you’ve been staring at a blank screen for hours, put on your walking shoes and take a miniature break. When you come back, your mind will be recharged and ready for action.

3. Ask around for inspiration.

Research has shown that unexpected conversations can help trigger creative ideas. Whether you arrange a brainstorm session, prance over to your coworker’s cube or strike up a casual conversation in the elevator, these encounters can lead to the creative gems you need to get your project off the ground.

4. Try viewing the project from a different perspective.  

We’ve all heard the phrase, “think outside the box,” but when you’re experiencing a creative block, you should also think “in someone else’s shoes.”

Consider the end user for the project you’re working on, and the goals you would like this person (or persona) to complete. Try viewing the project from their perspective, and remove any inhibitions that are in the way. By clearing your mind and evaluating the project from a different perception, you’re also clearing a path that enables you to go above and beyond your own restrictions.

5. Try again tomorrow.

Creativity comes and goes, especially when our minds are under a lot of stress. Reassigning your project for another day doesn’t mean you’re giving up—it just means you need to give your brain a rest to produce the best results.

When time isn’t an issue and you can afford pushing back the deadline, consider tabling the project and picking it back up the next day. This longer break enables you to rest, restore your mind and refocus on the task at hand.

What tips do you have to overcome creative blocks? Share your insight in our comments section below!

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